Believe it or not, Selena Gomez is the most followed celebrity on Instagram! With 126 million followers, Selena Gomez has officially become the queen of the ‘gram. Fans and followers all over the world love them some Selena, and we all understand why. She’s unbelievably beautiful, incredibly talented and just a great person overall. However, with all of the content and competition all over social media, how did Selena manage to make it to the top?
Selena Gomez’ Instagram Takeover
Oddly enough, Selena Gomez is hardly the most famous celebrity in the world. While she is definitely an A list celebrity, Gomez doesn't have the wealth or notoriety of Beyoncé, Kim Kardashian or even Taylor Swift. Despite these truths, Selena Gomez’ Instagram fame is definitely real and may have happened for a few different reasons.
Selena Gomez' initial rise to fame plays a huge role in a number of fans that she has. As an actress on the Disney channel show, Wizards of Waverly Place, Gomez grew the start of her fan base that continued to expand exponentially as she went on to develop her singing career.
Another reason for Selena Gomez’ Instagram following may be her now off on-again off-again relationship with the pop singer, Justin Bieber. Bieber followers are notorious for being protective, supportive and a bit stalker-like. Many of Bieber’s fans have and still do follow Gomez out of admiration, hate, jealousy or a varied combination of reasons. These followers actively stick around to see what Gomez is up to and how her life apart from Bieber is going. They want to know who she’s dating, what she’s singing and many have stuck around to see if any of it hints back to Justin.
Posting in Moderation
When taking a look at Selena Gomez’ Instagram, one will see that the superstar doesn’t post very frequently. In fact, she currently has just over 1,300 posts. Going with the saying that “less is more”, Gomez is actually curating a more intentional Instagram, which gives followers, and the rest of the world, something to look forward to. By posting in moderation, Gomez can gain a lot of buzz for each picture she posts, rather than posting a photo every 5 seconds like other famous Instagrammers like to do.
Critics of Selena Gomez’ Instagram have often said her feed is rather basic for someone so popular. Her posts often consist of outtakes from her music videos, backstage shots of herself from her shows and pictures with friends and fans here and there. This is quite standard for celebrities, singers, artists and other Instagram users in general. So why does Gomez get all of the Instagram followers? Indeed, her huge fan base certainly helps boost whatever might be “average content”, taking it to the next level. When it comes to “average” in the life of an everyday Instagram user versus the “average” in a celebrity’s life, a celebrity will win every single time.
The Fierce Fanbase
Selena Gomez has an incredibly devoted base of fans. These fans are constantly liking, sharing, commenting and posting about Selena. This affects how many people see Gomez’ posts and how many people get pointed back to her Instagram from posts that are talking about her and gain tons of Instagram likes. As stated earlier, most of Gomez’ fans started out with her show Wizards of Waverly Place. Since Gomez started at age 15, many of her fans watched her grow up and many of them even grew up with Gomez as well.
Her fans love to watch Selena branch out as she keeps expanding in her professional life. As a triple threat, Gomez sings, acts and works in the film industry. Just recently, Gomez’ produced the incredibly viral show, 13 Reasons Why. This show literally took off overnight and touched the hearts and minds of many millennials and teenagers all over the world. This was really one of Gomez’ first forays into the film industry, and seeing the huge success it garnered, this is certainly just the beginning for Gomez’ career in film.
Constant Professional Development
Selena Gomez' clear development as a musician, producer, actress, model and more will always keep her relevant to fans and the rest of the world around her. Having this tie to the modern world will always keep her engaged and popular on social media sites like Instagram. As Gomez’ continues to take on new projects and keep pushing forward, so will her fans and so will her success.
As Gomez continues to solidify herself and her name as a force to be reckoned with in the music world and beyond, people will continue to talk about her and support her. Given all of this, Gomez could arguably post the “most basic” content in the world and still retain the popularity she holds. In Gomez’ case, it’s not about what is being posted, it is about the person behind the posts.