With more than 700 million people logging into Instagram every single month, it’s easy to see how this social media platform became the game-changing force it is today.
Now owned by Facebook, it’s become the number one social media platform in the world – even more popular than Facebook, Twitter, and LinkedIn – and shows no signs of slowing down anytime soon. We’re talking about DOUBLE the monthly users that jump on Twitter, and three times as many that are using Facebook Messenger every month, too.
There is a flood of traffic moving on Instagram today, and if you’re a savvy business owner or marketer you need to jump on board ASAP (if you haven’t already!).
But before you dive in and start creating branded content or pushing marketing messages on Instagram, you’ll want to prepare yourself as best you can. The inside information below is going to help you make the most of everything this social media platform has to offer!
Seven out of Ten Hashtags are Branded
According to Instagram statistics released in mid-2017, nearly seven out of every ten hashtags shared on this platform is branded in some way or another.
Hashtags, one of the most popular methods of short-form communication on social media right now, are a key part of every post on Instagram – and your business needs to use them strategically. Posts that include at least one hashtag are able to boost engagement by 12.6%, and you’d be foolish not to improve your odds of reaching your market with this approach.
70% of Businesses Are Using Instagram
While Facebook is considered by many to still be the place that friends go to gather – and a place where businesses have a REALLY hard time engaging – nothing could be further from the truth when it comes to Instagram.
Almost 70% of all businesses in the US (and a similar amount of businesses in other countries, too) are on Instagram right now, and more are jumping on board almost every day. Customers are expecting their favorite businesses to be on Instagram right now, and the last thing you want to do is have them find you aren’t already on board and actively sharing content.
Don’t miss out on this opportunity to connect with your market effectively – especially when they are looking for you!
80% of Users Follow At Least One Business on Instagram
Right in line with the Instagram statistics we mentioned above, 80% of all Instagram followers are also actively following at least one business online – and most of them are following a lot more than just on a brand.
Not only are people looking to connect with the companies they are thinking about doing business with (or that they already enjoy purchasing from right now), but they are also using Instagram to find out about new products, new services, and even new companies to order from there as well.
Instagram has become a powerful platform for product and service launches, and it would be a huge mistake not to cash in on the opportunity this social media solution affords.
25% of Instagram Ads Are Single Videos
While mostly a social media platform for posting pictures, Instagram has made it really easy to post video content as well – and users are engaging with videos like never before.
Sure, a picture may be worth a thousand words, but when you have the ability to add video content to your Instagram profile as well you get a chance to control your media and messaging in a way that wasn’t possible before. Instagram statistics show time and time again that short video clips boost engagement, boost sharability, and help to create a real buzz for niche marketers – and this is definitely going to positively impact your bottom line going forward!
Instagram Stories get more than 250 Million Daily viewers
When Instagram Stories launched in 2017 (a similar feature to SnapChat’s Stories), they became immediately popular and a big part of the social nature of the platform itself and making so many Instagram likes.
Instagram statistics show that there are about 250 million people either publishing Stories on Instagram or interacting with them on a daily basis. This is an incredible amount of engagement right out of the gate for a feature that isn’t even a year old yet, and most believe even more folks will be using Instagram Stories in the future.
Geo-location gets 80% more engagement
Instagram statistics report that posts that include a geo-location tag are getting up to 80% more engagement with users than those without this tag.
Somewhat surprisingly, it doesn’t even matter where the geolocation tag is associated with, either. It appears that ANY location tag is enough to swing engagement further in your favor, and there’s absolutely no reason not to take advantage of everything that this standard feature offers – especially when it’s so easy to include it with all of your posts!