While you need to make sure that you really knock it out of the park when it comes to taking interesting and engaging Instagram photos, figuring out how to write Instagram captions (and especially hashtags) will go a long way towards helping you grow your following base and make as much money from Instagram as humanly possible.
Yes, a picture may be worth 1000 words – but it’s the actual words that you attach to each and every one of your photographs that will paint the right picture and create the kind of action that you’re hoping your followers take when they see the content you post to Instagram in the first place.
And, believe it or not, figuring out how to write Instagram captions that actually influence and move people can be a lot easier than most people make it out to be. All the same, you’ll want to use all of the tips and tricks we include for you below to really get this critical part of Instagram right!
Know your audience better than they know themselves
The worst thing you could do when you’re posting Instagram content includes no caption whatsoever, but the second-worst thing you can do is screw up the caption that you post by writing it aimed at the wrong people!
The number one thing you have to understand about marketing, and writing Instagram captions is 100% marketing, is that you have to know your audience as well as humanly possible and you have to cater as much of your activity on Instagram as possible towards your audience or you are going to end up whistling in the wind.
Spend time looking at the kinds of people that follow you but also look at the kinds of people that they are also following on Instagram. You’ll be able to figure out to the kinds of posts that they are most interested in and you’ll also be able to find out more about the kinds captions they spend time interacting with as well.
Master your own voice
The only way to figure out how to write Instagram captions that help you separate yourself from the rest of the pack is to really master your own “voice” – the persona and the attitude that helps you to really stand out in a crowd of literally hundreds and hundreds of millions of other Instagram users on the platform today.
There’s a reason why people love watching Tom Cruise movies, Leonardo DiCaprio movies, Sandra Bullock movies, and Quentin Tarantino movies – because they all have a very specific voice and flavor no matter what and it’s immediately apparent regardless of the kind of movie that they are putting out at any one particular point in time.
This is the kind of thing that you want to accomplish when you’re figuring out how to write Instagram captions. Do you want to be curious, do you want to be funny, do you want to be bold, do you want to be sassy? You need to find your voice and then let it permeate each and every one of the captions you create.
Keep things on IG short and sweet
A great rule of thumb for creating impactful Instagram captions is to use only enough words to get your point across completely and then no more.
Try to use as few words as possible, simply because if people see too many words on Instagram caption they may become intimidated by the length and ignore the caption altogether. This is where hashtags become such an important part of your Instagram caption (and we will get into that in just a moment), but really try to keep your message nice and tight without leaving anything important out.
Hashtags are your bread and butter
The hashtags that you use in each and every one of the Instagram captions you create are not only going to help you cut through the clutter and allow people to better find your content on Instagram to like (especially if you use popular or trending captions to do so), but they also act as miniature headlines for those that scan captions to find out whether or not they should spend time reading the rest of the words or not.
Be sure to capitalize each of the individual words in your hashtags for easy readability, try to keep your hashtags as concise as possible, and always research trending hashtags to see if you can throw one of them in on your content to improve your reach and your marketability of the content you are posting.
At the end of the day, so long as you make the most of these tips and tricks when it comes time to figure out how to write Instagram captions you’ll find it becomes a lot easier to knock the caption part of your posts right out of the park.
How to take amazing Instagram photos