Everyone has an Instagram account, well almost everyone, with Instagram said to have an estimated 600 million users. Now, for businesses, Instagram means serious business. It is a marketing avenue for products or services, and Instagram also helps to drum up more business.
When starting out on Instagram, the excitement is always about posting photos and seeing how many people like your photos. The first few Instagram likes are always exhilarating, but then after a few days then weeks of only a couple of likes it starts getting to you. Why aren't more people double-tap-liking your Instagram posts?
There are some things that you can do to get more people to like your Instagram photos and ultimately follow you.
Take Great Photos
It isn't enough to have a couple of photos regularly posted to your Instagram account. The pictures you post should be great pictures and have a lot of thought behind them.
An impactful photo will have anyone stop, look at it for a significant amount of time, and guess what, if it is great they will like it. Taking great photos does not mean investing in expensive photography equipment; take the time to learn the basics of photography and also about smartphone photography.
Many people still don't fully understand the impact and the reach potential of Instagram hashtags. Also, using a bunch of hashtags does not help at all if they do not speak to your brand.
The right way to go about hashtagging is to use local hashtags to reach out to potential customers around you. Look at the hashtags top Instagrammers in your area are using and borrow some of them. Also, reach out to them to feature your business or photos. It is one of the effective ways to get more Instagram followers as well.
Location Tag Posts
Tagging places where you took photos makes them accessible to people in the same geographic area. You can tag a general area, for instance, "Manhattan, NY" for a wider reach.
Location searches are one of the ways Instagram users search for things around them. If they come across your location-tagged post, they will likely interact with it more, and this gives your posts a high likelihood for likes.
Post More Videos
While most people primarily post pictures on Instagram, you can post videos as well. Make creative short videos, with the limit being 60 seconds, sharing more about your products, services, or your business in general.
People love watching videos, and a good video will capture their attention. A great video increases the likelihood that it will get shared across social media platforms. Remember that Instagram functions as a social platform primarily, and your videos and photos should have a somewhat casual as well as entertaining approach to them.
Once you have the content of your Instagram posts sorted out, you want to find an ideal time to post them to your account. When do you often go to Instagram? Is it early in the morning as you have your breakfast, during lunch break, or after work?
The chances are that the time you often go into Instagram is when others do too. So, plan to post your photos and videos then. What you want is to get your post a high interaction number to increase its likelihood of showing up on your follower's feeds.
Make Use Of New Instagram Tools
Instagram continually gets updated with new features including the currently popular Instagram Stories and Live videos. Use these tools to show your followers a little personality, and best of all the posts only stay up for 24 hours.
Keep followers and Instagram followers who discover your Instagram stories by posting less polished posts. Make it goofy, witty and as entertaining as possible to keep them coming back every 24 hours. Also, use Instagram stories as a marketing tool for sales and discounts once you build on your following to get Instagram likes.
Everyone loves a good giveaway, and it isn't any different with Instagram. Ask your followers to like your post and tag ten friends who might like a particular post or discount that you are offering.
Have their friends also follow and like your posts, and tag ten of their friends as well. It works as a good way to gain more followers, but it also helps to expose your posts as well as products to more Instagram users.
Feature Followers Using Your Products
There isn't a better way to gain product trust and appreciate your customers by featuring existing clients using your goods and services. Ask your customers to tag you on photos they post using your products and services accompanied with target hashtags.
Not only does featuring customer posts expose your brand to potential customers but it also helps to create a buzz around your products. Give back to loyal customers as well as feature it on your account.